Webbdagarna 2021 breakfast seminar talk with Contentful


In this 45-minute seminar, experts from Frosmo and Contentful will talk about how personalization was applied on the Contentful website and the results brought about by the implementation.

Watch the seminar to better understand how personalization can quickly deliver amazing results and improve the KPIs of your website.

Applying personalization for Contentful websites is explained through practical examples and by defining the personalization types used by Contentful.

Results for applying personalization on Contentful's websites are introduced by utilizing key performance indicators.

Agenda of the discussion:

  • The challenge - which problem are they trying to solve?
  • Contentful's journey to find a solution
  • Results and next steps


Meet the presenters


Maija Erkheikki

Chief Channel Officer

Moritz Guth

Moritz Guth

Sr. Web Marketing Manager