Maija Erkheikki, Chief Channel Officer at Frosmo and Moritz Guth, Sr. Web Marketing Manager at Contenful talk about personalization and applying e-commerce principles to content.
In discussion with two digital professionals from Frosmo and Contenful, we explain how ecommerce principles can be applied to content using personalization for lead generation.
Applying personalization for Contentful websites is explained through practical examples and by defining the personalization types used by Contentful.
Results for applying personalization on Contentful's websites are introduced by utilizing key performance indicators.
Agenda of the discussion:
1. Start small, but start quickly
2. Maintain the cycle of experimentation to keep on learning
3. Different visitors want different content
Sr. Web Marketing Manager
Chief Channel Officer