---
title: Webinar video page - Webbdagarna 2021
description: In this 45-minute webinar, experts from Frosmo and Contentful will talk about how personalization was applied to Contentful and resulted amazing results.
image: https://events.frosmo.com/hubfs/LinkedIn%20Live%20with%20Contentful-1.jpeg
---

[![Frosmo_logo.png](https://events.frosmo.com/hs-fs/hubfs/Frosmo_logo.png?width=451&name=Frosmo_logo.png "Frosmo_logo.png")](https://frosmo.com/)

Webbdagarna 2021 breakfast seminar talk with Contentful

## Using personalization for lead generation

Maija Erkheikki, Chief Channel Officer at Frosmo and Moritz Guth, Sr. Web Marketing Manager at Contenful talk about personalization and applying e-commerce principles to content.

## Overview

In discussion with two digital professionals from Frosmo and Contenful, we explain how ecommerce principles can be applied to content using personalization for lead generation.

Applying personalization for Contentful websites is explained through practical examples and by defining the personalization types used by Contentful.

Results for applying personalization on Contentful's websites are introduced by utilizing key performance indicators.

 

**Agenda of the discussion:**

- The challenge - which problem are they trying to solve?
- Contentful's journey to find a solution
- Results and next steps

 

**Key takeaways**

1. Start small, but start quickly

2. Maintain the cycle of experimentation to keep on learning

3. Different visitors want different content

![Moritz Guth](https://events.frosmo.com/hs-fs/hubfs/Moritz%20Guth.jpeg?width=205&name=Moritz%20Guth.jpeg)

**Moritz Guth**

**Sr. Web Marketing Manager**

 

![Maija_Erkheikki](https://events.frosmo.com/hs-fs/hubfs/Maija_Erkheikki.jpg?width=205&name=Maija_Erkheikki.jpg)

**Maija Erkheikki**

**Chief Channel Officer**

[![Request a demo](https://no-cache.hubspot.com/cta/default/1599539/eb3efffe-6d72-4ecc-858b-fa92a2b5acbe.png)](https://cta-redirect.hubspot.com/cta/redirect/1599539/eb3efffe-6d72-4ecc-858b-fa92a2b5acbe)

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