The online gambling and betting market has totally exploded during the past few years, reaching a total worth of $61.5 billion across all existing businesses. This growth has led to fierce competition with numerous
operators offering nearly similar services.
Two of the main challenges that the operators face are high player acquisition costs and struggle to build player loyalty. Personalization is a crucial element to solve those challenges.
Download the ebook to learn how you can benefit from personalization throughout the player journey.