--- title: Exploiting third-party data to create a truly personal experience image: https://events.frosmo.com/hubfs/Caruna%20case%20study%20landing%20page%20featured%20image.png --- [![Frosmo_logo](https://events.frosmo.com/hs-fs/hubfs/Logos/Frosmo_logo.png?width=200&height=98&name=Frosmo_logo.png "Frosmo_logo")](https://events.frosmo.com/) # Exploiting third-party data to create a truly personal experience Caruna taps into public weather data to provide hyper-personalized consumer advice around power services.   Personalization case study with ![Caruna-logo](https://events.frosmo.com/hs-fs/hubfs/Caruna-logo.png?width=308&height=50&name=Caruna-logo.png "Caruna-logo") [Read the complete case study](https://frosmo.com/caruna-after-one-year-of-personalization-initiative/) ![weather-map](https://events.frosmo.com/hs-fs/hubfs/weather-map.png?width=329&height=580&name=weather-map.png "weather-map") ## From simple rule based to super local When Caruna started their personalization initiative their initial objectives were to improve the customer experience of the website users, help them find online services, and increase the level of automation. In order to accomplish this, Caruna set out to display personalized content to customers in three ways: | ![check-image](https://events.frosmo.com/hs-fs/hubfs/check-image.png?width=200&name=check-image.png)   | Personalized hero banner on the front page | | --- | --- | | ![check-image](https://events.frosmo.com/hs-fs/hubfs/check-image.png?width=20&name=check-image.png)   | Offering popular and relevant articles for site visitors | | ![check-image](https://events.frosmo.com/hs-fs/hubfs/check-image.png?width=20&name=check-image.png)   | Offer timely, local, and relevant advice and instruction to visitors, based on current weather at their geographical location | The key findings were both interesting and successful. Caruna was able to guide customers through online services to find the information they needed better than before. The content recommendations also worked really well. This led to a deeper understanding of what to improve in the future and how to develop the use of weather data. ## Read the full case study to learn how: | ![check-image](https://events.frosmo.com/hs-fs/hubfs/check-image.png?width=200&name=check-image.png)   | Frontpage personalization improved conversion by 2% | | --- | --- | | ![check-image](https://events.frosmo.com/hs-fs/hubfs/check-image.png?width=20&name=check-image.png)   | Personalized content recommendations improved conversion by a further 5% | | ![check-image](https://events.frosmo.com/hs-fs/hubfs/check-image.png?width=20&name=check-image.png)   | Localized, weather-based advice boosted conversion by 20% | [Click to continue to the case study](https://frosmo.com/caruna-after-one-year-of-personalization-initiative/) ![Caruna-data-flow](https://events.frosmo.com/hs-fs/hubfs/Caruna-data-flow.png?width=1080&height=1080&name=Caruna-data-flow.png "Caruna-data-flow") ## Leading brands trust us ![dafabet-logo](https://events.frosmo.com/hs-fs/hubfs/dafabet-logo.png?width=384&height=90&name=dafabet-logo.png "dafabet-logo") ![Power-logo-1920x426](https://events.frosmo.com/hs-fs/hubfs/Power-logo-1920x426.png?width=406&height=90&name=Power-logo-1920x426.png "Power-logo-1920x426") ![188BET - logo](https://events.frosmo.com/hs-fs/hubfs/188BET%20-%20logo.png?width=140&height=90&name=188BET%20-%20logo.png "188BET - logo") ![REIMA - logo](https://events.frosmo.com/hs-fs/hubfs/REIMA%20-%20logo.png?width=393&height=90&name=REIMA%20-%20logo.png "REIMA - logo") ![Eventim-logo](https://events.frosmo.com/hs-fs/hubfs/Eventim-logo.png?width=196&height=90&name=Eventim-logo.png "Eventim-logo") Frosmo, 2022