Frosmo iGaming player acquisition

Cut your player acquisition costs by personalizing for new visitors

  • Do you invest a lot in advertising to acquire new players?

  • Do you struggle with turning visitors into loyal players?

  • Does your gaming site meet the players’ expectations for a good gaming experience?

We feel your pain and have a solution for every challenge.

Learn the best practices for making player acquisition less expensive while turning new visitors into loyal players - and get personalization tips for every stage of the player journey.

iGaming expert Fola Onibuje can help you.

Book a meeting with Fola now

Fola Onibuje

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iGaming player journey

The player journey typically progresses from player acquisition to building trust during the signup and first deposits, to building loyalty and ensuring player retention. In each stage of the journey, personalization provides you with opportunities to improve and optimize.

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Relevance through personalization is already a given in most of the entertainment industry, and the same applies to gaming sites.

The most common means of driving traffic to gaming sites is advertising on affiliate websites. The bounce rates are high, and while carefully selecting the affiliate sites you spend your advertising budget on, you must engage players from the moment they land on your site and convince them to sign up.

Take it from one of our iGaming experts, Timo Luoto - personalizing for new visitors is a highly effective, but seriously underutilized method to improve player experience and drive sign-ups.

In the early stages of the player journey, create target audiences based on the affiliate site or campaign your new visitor comes from, or other contextual information, and personalize landing pages for each audience. For example:
  • Highlight upcoming games for visitors arriving from sports affiliates
  • Create a casino look & feel with slot game recommendations for visitors arriving through slot game ads

Ready to become a player acquisition champion?

Book a meeting with Fola now

Frosmo player acquisition champion
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