Overview

Personalization is a term used to describe the process and technology whose purpose is to ensure that the content displayed to a visitor on a web service, such as an online casino or a sports betting site, is as relevant and helpful as possible.

The twin objective of personalization is:

For the casino operator: Drive growth in revenue and profit through conversion improvements and acquisition cost savings as well as increased player retention

For the player: Create a more pleasurable onboarding and gaming experience by providing a balanced mix of familiar favorites and the sensation of novelty and discovery.

Personalization is driven by patterns in the visitor’s behavior picked up by a personalization software.

Discover why the personalization of an iGaming site is good for business, how personalization with Frosmo works, what kind of results to expect, and more!